Night Owl

imageWhen shopping for clothes, I always look for three things: quality, convenience and customer service. Call me lazy, but since I live within spitting distance of the bustling Union Square hood, I frequently stroll over to Owl’s Lab (formerly known as Addict), an haute East 12th St. hideaway that consistently fits all of my fashion criteria.

Nestled in a neighborhood saturated with crowded mega-chains like Strawberry, DSW and Forever 21, Owl’s Lab is a refreshingly chic shopper’s retreat. Ideal for working city gals who do give a hoot about what they wear, this sleek boutique regularly stocks a stellar selection of day-to-night staples. Rather than crowd the racks with a mishmash of merch, Owl’s Lab prides itself on handpicking a selection of brands that seamlessly work together to create utterly stylish and wearable wardrobes. Just last month, I visited the store on one of my personal-shopping tours with a client who bought some snazzy going-out essentials such as a silky LaROK halter shirt, wide-legged Citizen jeans, a billowy Development blouse and an Ella Moss sweater dress. If she wasn’t paying for my services, I’m sure we would’ve duked-it-out over Alice & Olivia’s sequin strip dress, C&C California’s casual tunic tops (because you can never have enough basics), Chaiken’s cashmere trench, Rodnik’s to-die-for purple popcorn dress, a smokin’ Eugena Kim fedora and a cinched Kooba shoulder bag.

Thanks to the staff’s undivided attention and hands-on approach (ask for Liza and she’ll personally pull items for your body and budget), Owl’s Lab has garnered a cult following. In fact, even indie celebs’ Maggie Gyllenhaal and Parkey Posey make regular pit stops. But you need not be a local to dress like one, now that your favorite Owl’s Lab frocks can be found online. Now isn’t that wise!

Exclusive deal just for YOU!
Owl’s Lab is offering Fashion Junkie subscribers 20% off any online purchase of your choice from Friday, October 5th through Friday, October 12th, 2007. To redeem this special offer, simply go to, make your selection and enter the promo code “FJFIX” upon checkout. Happy shopping!

  • Ow’s Lab
  • 20 East 12th Street (btw University Pl. and 5th Ave.)
  • 212-633-2672
  • 12-7pm, Monday-Sunday
  • $100-$600
  • returns or exchanges on merchandise* within 10 days of purchase. Final sale on discounted purchases, shoes, handbags and accessories. *Merchandise does not include final sale on discounted purchases and accessories.
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