No Fro!

imageWhen I think about Brazil, images that first come to mind are caipirinhas, string bikinis and of course, extreme bikini waxing. For a culture that’s so obsessed with stripping, it’s surprising that the hottest new hair-straightening technique to hit salons stateside is, you guessed it… Brazilian!

Based on a protein-packed chemical solution that magically eliminates even the frizziest of fros, no matter how bad the humidity, the Brazilian hair-straightening process is perfect for girls on the go who want a professional, pin-straight coif every day of the week. Sexier and safer than Japanese thermal conditioning, Brazilian hair-straightening treatments are formulated with Keratin, a natural substance that strengthens strands without singeing them, leaving your hair with a silky sheen. A saving grace for fancy affairs and weddings, Brazilian hair straightening even brings life back to dull and damaged color-treated locks.

imageTired of pulling your hair back into a painful ponytail or bun like my friend Jennifer Dowling-Coticchio, the pretty blonde shown in these before and after snapshots? A busy Wall Streeter who used to spend 2 painstaking hours prepping her unruly waves for work, Jennifer recently test drove the temporary treatment and has never looked (and felt) better. Since being Brazilified this summer, Jennifer now struts out the door with a magnificent and manageable blow-dried mane in a matter of minutes, without the accompanied carpal tunnel syndrome.

Ready to simplify your morning routine? If you’ve got 4 hours to spare, head to a salon to trade in your Roseanne Roseannadanna pouf for an ultra-sleek finish that lasts up to three months. Some words of wisdom: better not breathe during the treatment, as it contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled. Also be prepared to look like a grease monkey for the first 4 days following treatment, as shampooing or even wetting hair is strictly verboten (water instantly strips off the solution). If you can survive all that, you and your hair will get along just fine.

Where Jennifer Got Brazilified: Cactus Salon & Day Spa, located at 1109 Old Country Road, Plainview, NY. To book an appointment, call 516-932-0458 or visit Make sure to ask for hair color specialist, Danielle Bernous.

Where To Get Brazilified: Visit or to find a salon near you. Price Range: $150-$600 (depending on length of hair and thickness)



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