Breast Defense

imageCall me a tad prudish, but I still giggle every time my gyno fondles my “girls” during a check-up. I’m even uncomfortable examining my boobs myself, but the fact remains, 1 in 7 women will develop breast cancer according to a study by the Y-ME National Breast Cancer Organization. Plus, 6% of women diagnosed with the life-threatening disease every year are under the age of 40, further stressing the importance of self-examination. What’s even scarier is the fact that most doctors don’t recommend annual mammograms until women turn 40.

With those startling statistics in mind, Leigh Hurst, a 36 year-old breast cancer survivor who saved her own life by “feeling her boobies,” created a t-shirt emblazoned with the same sexy catchphrase for friends to don during a breast cancer walk during her recovery in 2004. Hurst’s head-turning “Feel Your Boobies” (FYB) tees were so successful that she’s since set up a foundation with the same brash slogan along with an expanded clothing collection of fitted baby doll tees, wife-beater tanks, bandanas, belt buckles and other pastel-hued paraphernalia to raise funds and awareness of the disease. There’s even a limited-edition Boobies Couture line in the fall, which features one-of-a-kind creations from A-List artists and designers. And since every purchase comes with a handy “How To Feel ’Em” tip card, you can now start squeezing your boobies on a regular basis… without shame. Thanks to the choice selection, a cross-section of women from around the globe have become walking billboards in the crusade against breast cancer. Even celebs like Sheryl Crow, also a survivor, have been spotted sporting a stylish FYB tank. Bust out one of these pretty pink tops and you might even save someone’s life.

  • Feel Your Boobies
  • questions & suggestions: email
  • $2-$36
  • within 7 days of purchase, less shipping costs
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