Kiddie Couture

imageIt’s a fact of life. Hit the big 3-0 and suddenly your mailbox starts brimming not only with fertility pamphlets, but baby announcements. One of the first such postcards I received was plastered with a picture of my two-week-old nephew, Levi (yes, the cutie is named after a pair of jeans). But with six consecutive envelopes arriving from friends as well, how many more Baby Gap visits could I possibly endure? To save my sanity, a friend turned me on to the experts at Alex Casey Baby. A chic e-boutique that sells of-the-moment clothing, accessories and organic skincare for pint-sized peeps, Alex Casey Baby is a one-stop-shop for busy moms from Beverly Hills to Boston.

Conceived by Jill Notkin and named after her baby girl, Alex Casey Baby has become the go-to spot for proud new parents and aunties alike in search of a fun and stress-free shopping environment. A breeze to navigate thanks to catchy categories like “Dress Me Up!,” “Feed Me!” and “Pack Me Up!,” Alex Casey Baby makes it easy for even a novice like me to buy multiple baby gifts. With a handpicked assortment of primo products that are beyond gorge, I was tempted to special order every item in my size. Some of the staples I stocked-up on included designer diaper bags (the PackaBe in Perky Perennials), cozy cashmere hoodies with matching blankies (spotted on every Hollywood “It” baby), cotton onesies adorned with animal prints to pretty pink tutus for prima ballerinas. Thanks to Alex Casey Baby, my nephew is now the best-dressed Vancouverite playing in the sand box.

Special Fashion Junkie deal just for YOU! is offering subscribers 10% off any item of your choice from Monday, June 25, 2007 through Monday, July 23, 2007. Enter the code “FJFIX” upon checkout to redeem your discount. Happy shopping!

Visit and (Jill Notkin’s blog) to learn more about the latest and greatest baby must-haves.

  • Alex Casey Baby
  • 866.574.3536
  • $12-$150
  • refunds within 10 days of purchase on unused items, with receipt and original packaging
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