HIGH-END SHOPPING HAVEN: P.C. HOOFTSTRAAT
Move over Madison Avenue. This chichi shopping strip is home to dozens of high-end European designers à la Armani, Gucci and Versace.

Dutch designer Erny van Reijmersdal has masterminded the meaning of avant-garde. Case in point: his specializes in fashion forward frocks that are meant to be layered, worn upside down and combined with unexpected fabrics. The current collection to covet includes contemporary career clothes (pin-striped suits), flirty floral blazers, ruffled tops and glitzy red-carpet worthy gowns (think black, bubbled, beaded and embroidered). The top floor contains heart-thumping haute couture, from asymmetrical tartan skirts with fringes, bright floral blazers, jet black bubble gowns, ankle length tuxedo jackets, fur coats lined with cashmere to velvet vests.

  Photography © Michael Thieberg