
A self-confessed shopaholic, Dara Fleischer initially created her brainchild, FashionJunkie.com (FJ), merely as a fun and frivolous diversion while pursuing a career in fashion and beauty publishing. A soapbox for sharing her views and news on all things stylish, Dara quickly realized she was filling a void for the fashion challenged from across the globe. Within weeks of launching FJ, she was inundated with emails requesting her advice for every conceivable quandary from where to find discontinued lip-gloss to uplifting lingerie. After a series of high-profile jobs in PR and editorial, Dara inevitably followed her true calling by turning her passion for fashion into a full-time business informing would-be fashionistas about the latest trends, hottest shops and chaperoning clients on tailor-made NYC shopping safaris.
A seasoned fashion and beauty editor and television correspondent, Dara honed her skills at LOULOU (Canada’s premier shopping magazine), Glam.com (a celebrity shopping webzine), Sephora.com, InStyle, Full Frontal Fashion (a 24-hour TV channel) and is currently iVillage.com’s Shopping Expert. Her FashionJunkie columns have been syndicated in online media outlets such as AOL and Citysearch. Press coverage includes ABC NewsRadio, The New York Daily News, The New York Times, The Wall Street Journal, TimeOut New York, The National Post and La Presse (Canada). Click here to read press clips.
Dara currently shares an apartment in Manhattan along with her 107 pairs of shoes (each stored and labeled in their own plastic bin) and 68 handbags.
Is your life one BIG fashion emergency? Are you stumped on where to find the most sought-after styles, suffering from withdrawal or simply clothes-minded? Then you need a dose of FashionJunkie.com (FJ) — your shopping chaperone clueing you in on what to buy and where to buy it… before it’s passé.
FashionJunkie’s mission is simple: to make the world a better-dressed place, one person at a time. Based in New York City, FJ is constantly combing the streets in search of the swankiest stores, coolest clothing lines and cult cosmetics to keep you in-the-know. She’s a serial shopper with a sixth sense for all things fashionable, instantly detecting the hippest designer hideaways, best vintage frocks and cheap ‘n chic places that won’t drain your bank account. A saving grace for the fashion challenged and those too busy to shop, FashionJunkie keeps track of the latest trends and is always on call to give you the tips and tricks for tackling the toughest clothing calamities.
Get your fix by signing up for FashionJunkie’s free email newsletter filled with of-the-moment fashion and beauty obsessions and special perks, from sample sale listings to exclusive discounts from the hottest boutiques, delivered straight to your inbox every Tuesday and Thursday. Plannning an international getaway? Follow FJ’s globe-trekking adventures — an insider’s guide highlighting the top trends and shopping shrines from Hong Kong to Holland. Need a little extra hand-holding? Try FashionJunkie’s tailor-made group and private NYC shopping safaris, a fun-filled experience for tourists and locals alike.
Have a fashion emergency you need FJ to fix? Drop her a line!
Happy shopping!

FashionJunkie tips may be habit forming.
Possible side effects include: shopping bulimia
(i.e. excessive buying and returning), cluttered closets
and escalating credit card debt.





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