M.A.C. Attack Part Deux

Store Openings · April 7, 2008

I was recently invited to preview the swanky new M.A.C. Pro Flatiron space in New York along with a sneak peek of Heatherette’s limited-edition make-up line, which hit stores March 27th. Having never met Richie Rich and Traver Rains, the down-to-earth design duo behind the wild ‘n wacky clothing label, I was very excited to see what all the hype was about.

But before I get into the make-up (you can read more about that here), I’d like to tell you a bit about the M.A.C. Pro store – one of the most innovative beauty concepts I’ve ever come across. In a nutshell, the stunning 6,000 square-foot space was built as a hands-on resource for professional makeup artists. Picture an open and airy design laboratory so that artists can literally create and build their own makeup kit. The hidden bonus: it’s also open to regular M.A.C. fans alike (who knew?).

The second I set foot inside the M.A.C. Pro store, I felt like a kid in a candy store. Aside from the insane variety of make-up (the Pro store carries lines you won’t find at traditional M.A.C. retail locations), I was awe-stricken by the ultra-bright color wall display (pictured above), which features hundreds of mason jars filled with vivid paints and pigments – designed to mimic M.A.C’s commitment to color cosmetics.

The ultra modern, yet raw space is furnished with state-of-the-art mixing tables (where pros can create customized make-up), a spacious research library with cozy lounge chairs and iMac’s, a photo studio and of course, M.A.C. pro products - a luxe line of over 250, performance-tested products developed exclusively for professional make-up artists. Think top-of-the-line formulations, colours and finishes created specifically for fashion shows, photography shoots and TV/film sets.

As you can see, my very first visit to the new M.A.C. Pro store was a mind-blowing experience. Click here to learn all about the limited-edition Heatherette for M.A.C. make-up collaboration. Happy shopping!