Knit Wit

Thursday, November 15, 2007

imageIt’s not every day that you discover an up-and-coming designer in her late-seventies. Evelyn Goldstein, a self-taught knitter who took up the trade as a teen because it was “the fashionable thing to do” back in the day, has turned her one-time hobby into a commercial enterprise. Now pushing 80, Evelyn’s knack for needles has inadvertently blossomed into a namesake knitwear line of luxe scarves, toques, shawls, capelets and adorable baby clothes. In fact, she’s currently knitting a pint-sized cardigan for my 14-month old nephew.

Far more fashionable and affordable than anything I’ve seen in big name department stores, Evelyn’s itch-free knitwear designs are real head-turners. Made from the finest quality machine-washable fabrics such as chenille, acrylic and wool, each one-of-a-kind piece is embellished with her signature fringes, eyelets or intricate loops. Evelyn’s coveted chenille scarves are intentionally made extra long so you can double-wrap ’em around the nape of your neck. Her buttery soft accoutrements are so stylish, my shopping-obsessed friend Ellyn is planning on wearing her recently purchased burgundy scarf well beyond winter months.

Looking for something bespoke? Ask Evelyn and she’ll whip-up whatever you want in a variety of seasonal shades such as lime green, grey, aubergine and rust. Now that I’m the proud owner of several over-sized scarves, I never walk outside without one wrapped around my neck. But that might also be due to the fact that this septuagenarian seamstress also happens to be my aunt.

Retail Details
Store: Evelyn Goldstein Knitwear
Phone: email dara@fashionjunkie.com for custom orders
Price Range: $50-$100